Agreed. The book Kickstarter is heinous as is not paying your freelancers a proper wage and (potentially) not disclosing ads, but I don't think Hattie is a malicious person (at least I've not seen her take pleasure in another's misery or downfall like other influencers on this site). There's definitely room for a redemption arc - either get the book published or refund the backers, pay your contractors & just be more upfront.I also think, like FrumpyCat, you have come from a place of kindness and naivety rather than outright grifting.
If you want to do advertorials a mental health magazine isn't really the right place because by the nature of its content it is going to attract a vulnerable audience who may struggle with impulsive spending e.g. due to being bipolar or having suicidal intentions.
Maybe it's better to rebrand as a sexual health/positivity magazine since that seems to be an area you enjoy and have experience writing articles in.
Always clearly disclose if a product you're recommending is sponsored/given for free/a client of yours and don't try to sell the idea that buying things will improve someone's mental health for your own financial gain, that's just a really awful thing to do. You're no better than Gwyneth paltrow and her 'goop' cons at that point.
Your followers/readers are not just numbers you can extract money and attention from, they're real people with real lives which you can either positively or negatively impact depending on your choices.
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