hun If your friend wants a guide of what to ask agents / influencers for in the future to measure the effectiveness of her spend let me know, I would write it up now but trapped under a baby I’m trying to get back down to bed.
Sorry to derail but this is so interesting. Do you work in influencer marketing sector?
It winds me up how influencers really do sell snake oil. At 130k followers let’s call her fee £1,800 let’s assume your mate’s avg basket value is £20 with a margin of 40% so £8 profit per order Mel would need to convert 225 of her audience for ur mate to even break even? That’s a conversion rate of 0.17% which is pretty low for influencer marketing especially with a relatively small following the fact she couldn’t manage it is weak. If your mate has actual numbers she wants help figuring out happy to help x
This is so interesting. Do you work in the influencer marketing sector?