Surely the excessive branding reduces the sustainability credentials of the clothes too? Tala might be popular now (if you can call it that, idk) but most of that popularity comes from Grace herself. At some point, I'm sure Grace is going to fade into irrelevance and be replaced by another younger, fitter, prettier influencer clone. People might want Tala branding now but who's going to want it plastered all over their clothes in 5 years time, when the brand is floundering (which it will, if it doesn't sort out customer service and quality issues) and Grace isn't really such a big deal anymore? We've seen it with brands like Abercrombie, Jack Wills, Juicy Couture, which were
everywhere years ago and had heavy branding. Yet I can't remember the last time I saw someone in a JW top. Maybe they'll make a big comeback but personally, I think a lot of those branded items went straight to landfill. The most sustainable clothes are the least trendy ones.
Although Tala clothes don't seem to last beyond three wears so thinking years into the future is probably needless