The thing is, the choreography is not supposed to read as “exuberant kid innocently wearing Mum’s dress” it’s supposed to read “drag queen”. The former… no problem. The latter… well I do think it’s sexualised actually. Drag isn’t for kids. It’s adult entertainment.I've seen this loads too. 'If you think a little boy in a dress and lipstick is sexual you're the one with the problem' well I haven't actually seen a single person criticise it for those things at all. I don't think it's sexual, I do think it's weirdly out of place in a forced attempt to be woke and adds next to nothing to the plot of the ad, but the dress and lipstick itself doesn't bother me.
Also, those “gotcha!” idiots know full well that there’s a difference between knowing something is sexualised, and being turned on by it