Just wanna say Gemma looks bloody stunning in her latest in the style “collection” whether you’re an its fan or not she makes it look cracking!!
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Its not whether you're a fan of hers or not really on a personal level, we should all care about fast fashion & the destruction of the planet. Brands like ITS fuel the fires of climate change & constant overconsumption.
Responsible people don't cave to money & promote brands like ITS, Boohoo or PLT.
Yes she looks stunning in them but Gemma looks stunning in anything she wears. If I were to buy them, which I wouldn't as I don't support fast fashion brands, then I'd look like a sack of spuds
Yeah, this is pretty much how I feel. I still like her, just disappointed with this - they just seem like such an awful company. Although kinda relieved they didn't dress her up in some of the godawful flowery frilly crap their site is rammed with
Plus she's blowing smoke up the arse of that awful Ella Mills...food is not medicine and its wrong of her to repeatedly say that it is.
I assume you either get undressed down to your bra to go or pull it to one sideAnother its collectionit really annoys me because I really like Gemma. She always looks so overdone to what her style is too.
Question. She said the body suit has no press studs, how do you go to the toilet?
Either way it’s a no from me !!
She looks absolutely horrendous in that new collection. Nothing like herself at all. What a bloody sell out.
They must be paying her an absolute mint for her to put her name to such tat. Especially as she takes her training so seriously - it’s not like she’s just hanging about the house in her gym gear (like me 
). It’s a shame because she seems to “real” but this is just so typical of instahun culture. Urgh.
). It’s a shame because she seems to “real” but this is just so typical of instahun culture. Urgh.She must've got locked into so many collections when she first signed, wonder when her contract is over.
I just don't get the whole 'going out' type collections - i don't follow Gemma for fashion stuff, and I like her because she's more of a home bird and low-key casual.
I get why ITS would think it's a good idea for her to sell the casual/gym/swimwear stuff, but she hardly ever seems to go out out herself, so she doesn't seem like an obvious candidate to flog sequinned tops and dresses (so the low engagement on her last ITS post doesn't surprise me one bit)
I get why ITS would think it's a good idea for her to sell the casual/gym/swimwear stuff, but she hardly ever seems to go out out herself, so she doesn't seem like an obvious candidate to flog sequinned tops and dresses (so the low engagement on her last ITS post doesn't surprise me one bit)
It’s crap fashion nasty and cheap. She looks different now teeth, hair etc she used to be au natural but not now. Peddling this crap is a no no ...
I stopped following. She isn't a good enough actor to convince me she believes what she's saying. It's embarrassing.
Her own range she did of Sportswear was pretty decent. I don't know if she even still does it, but I think she could have made a lot more money pushing that properly as a decent sportswear range for people who actually want to wear something good to train in. She never REALLY did any real advertising campaigns or anything for that range and now people look to her for fitness inspiration, she could make a killing on establishing a big brand with her name on rather than taking a cut from a cheap range with no longevity.
This ITS Collab is awful though.
They style hadn't been matched to size / shape, the colours aren't her, the cuts are bad.
I honestly think the ITS range make her look like a middle-aged, slightly overweight, frumpy woman getting ready to go on a rare night out and dance around a handbag. Which she CLEARLY isn't.
And the hair and makeup for the shoots are shocking. She looks great with a natural style makeup, or super glammed up.
This Essex Bird, caked on look is bad on her and I'm genuinely surprised her management has signed off on it.
This ITS Collab is awful though.
They style hadn't been matched to size / shape, the colours aren't her, the cuts are bad.
I honestly think the ITS range make her look like a middle-aged, slightly overweight, frumpy woman getting ready to go on a rare night out and dance around a handbag. Which she CLEARLY isn't.
And the hair and makeup for the shoots are shocking. She looks great with a natural style makeup, or super glammed up.
This Essex Bird, caked on look is bad on her and I'm genuinely surprised her management has signed off on it.
Wouldn't think they were the same person... she looks so uncomfortable in the ITS stuff... hope she's regretting doing it and doesn't renew her contract... she looks so much nicer in her casual pics
