Really sad to see Gemma posting about her sisters new dog. Thought she'd be more clued up on how much these dogs suffer
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Considering she's always banging on about Bleakholt...yeah she's really gone right down in my estimation in the past 12 months.
I heard the toddler club come on, was in the other room and had to go in to see who the shouty singer was 
had no idea she was in it as my daughter has refused to watch anything but peppa pig for the last few months.
had no idea she was in it as my daughter has refused to watch anything but peppa pig for the last few months.
I'm normally on the Lorna Luxe threads making fun of her ITS 'collections' but seen this and WTF is this about, and what has happened to Gemma's face? I really like Gemma a lot, like you guys I was shocked that she went with ITS in the first place but this strange range of outfits is bizarre.
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I think it’s a mix of their dodgy MUA/too much make up/wrong shades and possibly editing. She doesn’t look like that when her usual MUA does her up.
I looked at her other recent Insta posts and she still looks like herself there, must be the oversized false lashes and make-up. The ITS outfits are still awful tho.
They are awful. She is stunning with a cracking figure and these look cheap and nasty. Really wish she hadn’t teamed up with ITS.
She best not go anywhere near any open flames...! The pattern is awful aswell as the material
Hideous polyester, sweatshop tat and her face is unrecognisable. So disappointing she’d do this again 
Argh! What is this latest collection all about? I feel like it’s the polar opposite to what Gemma really is? She looks so much better natural in her gym gear.
Here she just looks overly made up in clothes she’s never actually wear and pretty uncomfortable
Here she just looks overly made up in clothes she’s never actually wear and pretty uncomfortable
Yes I completely agree I can’t imagine Gemma actually wearing any of this.
Everyone has a price, eh
I've a bit of a girl crush on Gemma. Won't deny it!
But like others, disappointed she's gone down ITS route. Her own range was great and wish she'd have grown that more instead.
And I agree that the ITS photos are awful. I saw some of her videos from getting ready for the shoot and the makeup was poor then. Coupled with ITS's photo touchups, it has changed her entire face!
I genuinely think she'd sell more just doing her own shot and makeup like she does day to day. She doesn't need 50 layers of slap to look good.
But like others, disappointed she's gone down ITS route. Her own range was great and wish she'd have grown that more instead.
And I agree that the ITS photos are awful. I saw some of her videos from getting ready for the shoot and the makeup was poor then. Coupled with ITS's photo touchups, it has changed her entire face!
I genuinely think she'd sell more just doing her own shot and makeup like she does day to day. She doesn't need 50 layers of slap to look good.
I really love Gemma and enjoy her stories with her little family and dogs. On the whole I think she's brilliant but I hate that she's working with ITS. I don't understand how she can talk about checking which companies are cruelty free to animals when she works with a brand that is cruel to humans. She needs to also become anti fast fashion enslavement as well as anti animal cruelty - otherwise for me, her message loses integrity 
Yes to all of this! I really loved her before she signed with ITS. Sold her soul at that point and I reluctantly unfollowed her. It sucks cos she generally seems unproblematic and not too grabby - and her family is gorgeous.I really love Gemma and enjoy her stories with her little family and dogs. On the whole I think she's brilliant but I hate that she's working with ITS. I don't understand how she can talk about checking which companies are cruelty free to animals when she works with a brand that is cruel to humans. She needs to also become anti fast fashion enslavement as well as anti animal cruelty - otherwise for me, her message loses integrity
Exactly this but I'm still following her. She's neck deep with ITS as she has another collection coming, I'm guessing they offered her more money than she could turn down which is really sad.