So I reported Josie to the ASA a while back for some undisclosed ads/brand deals, here is part of their reply:
"Thank you for your patience whilst we’ve been considering your complaints about Fashion Mumblr.
We have assessed the issues you raised, and consider the influencer may have potentially breached our rules. We have taken steps to address this.
We have explained your concerns to the advertiser and provided guidance to them on the areas that require attention, together with advice on how to ensure that their advertising complies with the Codes in future.
Thank you once again for taking the time to raise your concerns with us. Comments such as yours help us to understand the issues that matter to consumers and we will keep a record of your complaint on file for use in future monitoring."
1. they let her know she broke the rules, "steps to address this" could have been a warning or a fine, who knows
2. they let the brand know their influencer broke ASA rules
3. they keep a record of complaints against brands and influencers for "future monitoring", inferring that a pattern of repeated violations can result in more serious consequences
If you see anything that looks like an undisclosed ad (product placement, highly biased review, etc), I encourage you to consider making a complaint to the ASA. It's a simple, short form to fill out and it helps keep influencers and brands accountable.
"Thank you for your patience whilst we’ve been considering your complaints about Fashion Mumblr.
We have assessed the issues you raised, and consider the influencer may have potentially breached our rules. We have taken steps to address this.
We have explained your concerns to the advertiser and provided guidance to them on the areas that require attention, together with advice on how to ensure that their advertising complies with the Codes in future.
Thank you once again for taking the time to raise your concerns with us. Comments such as yours help us to understand the issues that matter to consumers and we will keep a record of your complaint on file for use in future monitoring."
1. they let her know she broke the rules, "steps to address this" could have been a warning or a fine, who knows
2. they let the brand know their influencer broke ASA rules
3. they keep a record of complaints against brands and influencers for "future monitoring", inferring that a pattern of repeated violations can result in more serious consequences
If you see anything that looks like an undisclosed ad (product placement, highly biased review, etc), I encourage you to consider making a complaint to the ASA. It's a simple, short form to fill out and it helps keep influencers and brands accountable.