Wonderfully astute observation as always @ActiveLies She is 100% her target audience, and that is why when confronted by them she looks uncomfortable to the point of repulsion because that is the only time she truly sees herself reflected back. In the mirror she sees her aspirations and delusions. In her stories she sees a celebrity. But when the ordinary members of her tribe approach her, you see the facade slip and EL knows that even though she is wearing Camilla and carrying Michael Kors [insert smirk ], she'll always still be like them. Nothing special.Absolutely lol-ing at the notion that “we all used to follow her.” Like nah, for me she’s always been a hilarious car crash of a fuckwit I couldn’t look away from
I also don’t reckon she’s anything like Anna Delvey. Emmy’s a mad opportunist, but all her tit products at least exist. She’s not forcing anyone to buy them. ALL influencers are a sad indictment on how utterly lame most adult women are in being ‘influenced’ to believe, act, and buy things they don’t need coz some person they think is interesting/attractive tells them to. The whole notion of influencing is utterly absurd but women lap it up then comment about buying whatever tit their heroes are shilling, hoping that somehow it’ll get them closer to the lives they seemingly find enviable. EL does this particularly well because she’s the exact kid of person who would be easily influenced - lonely, boring, sad, middle age lady with no mates, forever looking for a quick fix to paper over the cracks of her life and desperate for a ‘community’ of fake mates. She is her target audience which is why she resonates so well with them. If she wasn’t utterly unscrupulous and didn’t have hustle, she be just like them, commenting on Bec Judd’s Instagram “Omg where is that lippy from???”, with absolutely no intention of ever buying it, just hoping for a reply to make her feel validated.
Not to say of course that ordinary, non famous people aren't special. Personally I'd rather hear the life story of the person serving me at Woolies than most celebs. But that's how Emmy thinks. And it was demonstrated to me most clearly at the Garnier moonlight cinema event where she looks physically uncomfortable interacting with her tribe. They remind her of who she is, and what she'll never be.