Is anyone else finding it strange that many influencers/content creators, including Emma, now produce vlogs where a significant proportion of, or in some cases even the bulk of the content is about producing the vlogs, speaking to their management, shooting photos for Instagram etc? I understand that this is their job, and if they’re filming their ‘everyday life’ it’s going to come into it, but it seems to be becoming more and more prominent. Perhaps it’s because of the pandemic and being stuck at home, but the endless of loop of creating content about creating content is very odd to me.