She’s not just quoting memes though, in her efforts to create a persona that she thinks will be popular online and thus be profitable to her, she has adopted an entire manner of speaking/gesticulating/intonation that are a mix of what is only native to black Londoner’s/African American women. We’ve seen that she reverts back to her natural way of speaking when she’s around her family, which proves that she reserves her black/urban persona for online where she feels it benefits her to do so. There is no logical reason for her to present herself the way she does online. It’s pure and utter mimicking of minorities for her own personal gain, and it is in my honest opinion the ultimate expression of white middle class privilege to be able to turn that on and off as required. I for example as a black Londoner can’t take my skin or my accent off, it’s just who I am, and there are circumstances where it means i will be judged and I may not have a favourable outcome in terms of job opportunities or interactions with people in positions of power. But I can’t take a mask off and revert back to a comfortable place of privilege as Emma does. I just have to get on with things. Emma is like a vampire sucking the positive side out of being black (ie) the culture, but having the privilege to not have to take on any of the difficulties some of us face. And just on the note of memes etc, I don’t personally mind at all when non black people use natively black terms that are genuinely so widely known that they are just part of mainstream pop culture, but what Emma does goes way above and beyond that. As I said she has constructed a whole online persona caricaturising black people to further her own career. I don’t think she’s racist, I think she’s just extremely greedy and in spite of what she said in her reply about being an ally, I think she is more than willing to exploit minorities for her own gain, in fact I don’t think it bothers her one bit what she’s doing and I don’t believe she has any intention of stopping what is a lucrative little act for her