The thing is,all these influencers had going for them was the fact they seemed like normal mums,showing us a few tips and tricks to make life easier,but generally being just like us and it appealed to us mums,,I admit I used to like watching Emily’s make up routine and DITL’s out of nosiness and she didn’t really appear to have any more money than me to spend on herself,doing Primark hauls etc. I soon clicked on that that was bullshit though. Now they are rich AF it totally defeats the point,they have basically ended their own careers. I mean it won’t matter to them financially, but the narcissistic side of them will struggle. There’s no longevity in it at all.