She was promoting Tu clothing so it wouldn’t surprise me if this was an angle to potentially plug their clothing ranges and any potential maternity wear? Who knows.
the head in the toilet bowl selfie… dear Lord get a grip woman.
she rationalises that she’s doing this to “raise awareness” so people know they “aren’t alone”. It’s not at all vain guys, it’s not to be dramatic and attention seeking. It’s to
![Sparkles :sparkles: ✨](https://cdn.jsdelivr.net/gh/joypixels/emoji-assets@5.0/png/64/2728.png)
raise awareness
I just don’t buy that for a second. Maybe that’s what she tells herself. The reason she does it, is because it cultivates a type of fake friendship with her insta audience. She speaks to them directly, acts like she’s just your bestie sharing personal details of her life with you. It creates a sense of trust which she then utilises to make money. You trust her when she recommends a product because, she’s your bestie right? You follow her because she echos back what you like to hear, validates your experiences.
Em is a special breed of influencer that hides her intentions behind a legitimate social cause. In this case, she’s just “raising awareness” to make sure no one feels “alone”. A public service announcement really, it’s just her being noble, not vain. It’s just a
happy coincidence she makes money form doing it, and can pat herself on the back for being so progressive and enlightened.
some people don’t realise what she’s about, a lot of people see
right through her.