She took the lazy way out and it’s now comeback to bite her. At one point she was getting by quite nicely, realising her basic sloppy content was still able to generate her money. She never ever thought about how unsustainable that was.
Then everyone around her took off as they seemed to have been thinking of the longer term sustainability. You need to evolve, take into consideration what content your audience wants, hone your video and creative skills (or outsource) learning when to turn brands down that don’t fit your profile, have a business plan!
She hasn’t done any of that. She also just has no passion or self respect when it come to her ‘content’. She is so far behind the others now and doesn’t see that it is her doing.