My favourite YouTuber couple called Stephen and Jess, They are an Australian channel called Flying The Nest. They are known for travel videos pre pandemic and had their baby last June. They have a bigger channel than Elle and I think Connor and Elle and James and Carys could learn a lot from watching their videos. Flying the Nest do travel videos and they stuck to what their channel is known for even when Jess was pregnant (they did the usual pregnancy announcement, telling family and gender reveal) but they didn’t make every single post and video about pregnancy and I think that really worked for their audience. You felt like you could still watch their channel if you weren’t pregnant as it wasn’t in your face and even now the baby is here the baby features because she is part of their life but she isn’t stuck in front of the camera for views and there’s never been a single affiliate link attached to anything to do with their baby.
Elle, Con, James and Carys have gone in the opposite direction and you almost feel shunned from their channel if you aren’t pregnant because everything is so pregnancy related (I unsubscribed from both of them). There were so many videos both couples were doing pre pregnancy that they could easily continue to do to keep their channel inclusive for all but it’s the complete opposite. Just because Stephen and Jess didn’t post constant pregnancy related content didn’t mean they were any less excited and that’s what these 2 couple have to realise. You can do normal content and it doesn’t take away from the excitement of your pregnancy.
Off topic but was watching flying the nest this morning and it make me think how right they handled pregnancy and the baby on YouTube and how clear it is that Elle and Con are revelling in the click bait and affiliate links that come with a pregnancy