Ella doesn’t just not acknowledge her immense privilege and all she already had and had access to to make her business a success, she actively revels in how it will continue. All those stories of her daughters ok daddy’s lap at meetings, “tiniest CEO”, “will she be a CEO like daddy or brand manager like mama?” It’s quite shocking, the lack of awareness or humility; of course a lot of people would love to leave a family company worth millions to their kids, or be able to ensure they get amazing work experience, but hardly anyone is in that position. It seems a bit crass to display the nepotism so candidly and happily.