Yes, she handled that very badly and unprofessionally as well (unsurprisingly). Like obviously it’s great she can tolerate gluten after all, but I think when you’ve literally built a brand where you’ve promoted a gluten free lifestyle for years, made all your recipes gluten free and produced gluten free products you at least owe it to your followers/customers to be transparent with them that you’re not gluten free anymore and thus the brand will no longer be focussing on gluten free recipes and products.Ella also quietly stopped eating gluten free and dodges questions about this before…
All it would take is a simple post on the website and Insta like “hey guys, after X years of being gluten free I’ve been trialling introducing gluten back into my diet recently and luckily my body seems to be tolerating it well. As a result, I’ve decided to start including some recipes as part of the DE app and books going forward that aren’t gluten free”.
And then she could add a line to the above post with a sentence saying she’s still mindful a lot of her followers are gluten free, so will be careful to label recipes/the new Plants products as to whether they contain gluten or not (which from what I understand they don’t even bother to do, when it feels like the bare minimum at this point )