The problem with Amie’s business model is she’s set herself up as someone who loves luxe items. But who’s the the target market?!
The super rich who can afford the goods she’s flogging (and who’d make her heaps of money from clicking on links) don’t need to listen to a wannabe telling them what’s in or out. They just rock up to a shop and buy on the spot.
We then come to the middle class women. They’d love to own another luxe bag but they are sensible and prioritise more important wants like family, holidays, time with friends. They may buy a bag or two a year but nothing which would really help Amie rake in the £££ from online clicks. They would also probably buy in store as they can see and feel the items, plus it’s a nice experience, so it’s no to online clicks for high priced items.
And then you have the majority of her followers who are, I suspect, the average and lower earners. They use her page as a bit of an escapism - nothing wrong with that - but there’s a limit to how much they can buy. They admire her ‘fashion’ and bags but that’s it. Some will purchase through her discount codes but I don’t expect there will be many as £200 is still too much to pay for a belt.
So therein lies the flaw with her model. Showing off pics of luxe items is fine for fun but it doesn’t work when you do it as a FT job and expect it to earn money. The people she’d love to click on her links don’t need her or don’t want to buy the items online. Most will watch her videos but that’s it. Very few will go on to purchase. Plus she’s not the only one promoting luxe items. There are thousands out there who talk about Chanel, Hermes bags and they don’t even do it for money ie arilovesfashionx, sophiecurates, emmaandersbags etc and they’re certainly enjoying themselves more than Amie. But it may be that there’s no pressure for their videos or pictures to be successful whereas every video is pay check for Amie however big (I doubt it) or small. Amie is a very small fish in a very big pond. I honestly struggle to understand how/why she thought being a luxe influencer was worth giving up her proper job for.
The super rich who can afford the goods she’s flogging (and who’d make her heaps of money from clicking on links) don’t need to listen to a wannabe telling them what’s in or out. They just rock up to a shop and buy on the spot.
We then come to the middle class women. They’d love to own another luxe bag but they are sensible and prioritise more important wants like family, holidays, time with friends. They may buy a bag or two a year but nothing which would really help Amie rake in the £££ from online clicks. They would also probably buy in store as they can see and feel the items, plus it’s a nice experience, so it’s no to online clicks for high priced items.
And then you have the majority of her followers who are, I suspect, the average and lower earners. They use her page as a bit of an escapism - nothing wrong with that - but there’s a limit to how much they can buy. They admire her ‘fashion’ and bags but that’s it. Some will purchase through her discount codes but I don’t expect there will be many as £200 is still too much to pay for a belt.
So therein lies the flaw with her model. Showing off pics of luxe items is fine for fun but it doesn’t work when you do it as a FT job and expect it to earn money. The people she’d love to click on her links don’t need her or don’t want to buy the items online. Most will watch her videos but that’s it. Very few will go on to purchase. Plus she’s not the only one promoting luxe items. There are thousands out there who talk about Chanel, Hermes bags and they don’t even do it for money ie arilovesfashionx, sophiecurates, emmaandersbags etc and they’re certainly enjoying themselves more than Amie. But it may be that there’s no pressure for their videos or pictures to be successful whereas every video is pay check for Amie however big (I doubt it) or small. Amie is a very small fish in a very big pond. I honestly struggle to understand how/why she thought being a luxe influencer was worth giving up her proper job for.
I’m glad that many people are waking up to influencers, and how they’re just walking ads.I’m wondering if someone will call out Amie’s hypocrisy about being “sustainable” while contributing to hyper consumerism.
as if she can’t take his phone and like her photos 
