I got influenced to buy the first CH box from Cult Beauty way back when and I loved a couple of products in it - the Zelens acid pads (too expensive to re-purchase on a regular basis) and a Tata Harper serum (again too expensive to continue with) but I could not get on with the May Lindstrom blue cocoon balm at all and that was when I realized that she [CH] had been raving about it for months and months, it was one of the best new products out there and yet when I got my hands on it I was like, what am I supposed to do with this? It wasn't a cleanser, it wasn't a moisturizer, it wasn't a serum, I just couldn't figure out what all the hype was about and then the penny dropped that she must have been in partnership with her to promote it even though it was useless, there was no way she could love this product that much. She would hype up anything if paid enough. Now I assume every single thing she likes and puts out there on her blog or insta is paid for. But she did change my skincare routine for the better and I've got some products that I tried because of her and I've stuck with them for a while.
The hype over the kit is out of control. Imagine how the freaks will react when their queen launches her own skincare brand? Pretty sure that's where all this is leading, she's learning how to sell directly to customers, figuring out the logistics of how to warehouse and ship, how to create and meet demand. Do that a few times wit other people's products, get the process perfected and the boom....CH skin care coming your way and she's got a captive audience ready to jump on it.
