JESSICA DEFINO. I only started following her recently thanks to the Sali Hughes thread here, she is a proper journalist who cuts through all the crap and importantly has nothing to sell you. So refreshing.
This is the thing - the products average £25 each. Some of them might have a far higher RRP so are seen as bargains, but you can't tell me under normal circumstances these people would be going out and buying 10 products in one go at an average of £25 each, potentially four times a year? What would be the point?
The worst part about her post is "
[we] work really hard to get these kits
to you" as if she's so altruistic and not getting anything out of it herself! This is literally her main source of income and she's speaking to people as if
she's doing
them a favour. It's kind of genius the way she's got so many people to fall for it. She will absolutely NOT be "put off doing brand deals", who the
duck does she think she's kidding?

(By the way, I'm not criticising anyone who buys one of these kits if they actually want the products and would have bought a good proportion of them anyway. It's her attitude that beggar's belief.)
Or maybe the worst part is "we KNOW times are hard ... It's one of the reasons we said no to Klarna" - when she's offering Clearpay
Or maybe the worst part is conflating "offering crap" with people saying the kits may contain products that don't suit their skin/they don't need. Cynical AF.
It really is a conundrum.