Hate to throw a dampener but I think CH’s sudden righteousness at these brands/companies is just a tactic to keep relevant through this disaster period. She had never (to my knowledge) given any previous time to the horrendous bullying in the industry that Estee Laundry have highlighted.
as a person she isn’t that interesting to keep her sycophants followers enthralled for weeKs, so she is making this her thing while she can’t sell you the snake oil. Think she (or any of them) will turn down a PR package or cheque from any of these brands after all this? Call me a cynic.
100% agree. She has made it her *thing* as you say. Not a bit afraid to 'call them out' when probably she wouldn't be getting anything from them anyway right now. She always had that 'ah the things I could tell you
' attitude, all the whilst doing nothing about it whilst on the gravy train.
Calculated guess on her part that when this appalling shitshow is over companies will be desperate for extremely wary and timid consumers to start buying non essential luxuries again, and might need her help to enable this. All the while she can be the one 'authenic influencer who stood up for people's rights' - probably well aware that being an influencer itself now just looks vaguely ridiculous - and in a matter of weeks has become a laughable and very dated way to make a living.
Influencers have played gullible consumers like a fiddle for years. She has just found another way of doing it.