Also she’s going for a ‘look I’m in bed enjoying my subscription’ angle for her AD which is fine, but...
put a nice set of PJs on, clean and fresh bed sheets, don’t film it in your pit with a weird halter neck sports bra on, which really shouldn’t be posted publicly, let alone for a PAID ad!
If I were the marketing manager approving that ad, I’d tell her it’s not good enough and to put more effort in!
ETA: if I were to recreate that AD (off the top of my head) I would do one of those POV videos where you see someone Get out of bed, go downstairs, make a cuppa, go back to bed, and then do the rest of the AD to camera explaining what it is etc.
Would have more effort put into it and tell the story better