Came here to say the same thing! Wish I’d got round to watching it last night. I think it’s great she outed some shady practices, sounds like they have form. For anyone who watched it, did she seem conflicted about saying it or was just like ‘well this is weird, this is what they wanted, and I didn’t agree, so byeee’?She's taken the video down ...
What a cop outShe's taken the video down ...
She said it with as much confidence as you'd expect from BB, but she did praise the performance if the products (said it was comparable to chanel) she just didn't like how their PR acted. She did explicitly say they told her not to #AD which is illegal in the UK. I think maybe her talking about the legality may have tipped it over the edge of comfortability for her.Came here to say the same thing! Wish I’d got round to watching it last night. I think it’s great she outed some shady practices, sounds like they have form. For anyone who watched it, did she seem conflicted about saying it or was just like ‘well this is weird, this is what they wanted, and I didn’t agree, so byeee’?
Also I’d never heard of Rose Inc, but I am a dinosaurbut I sure have now! Not the brand recognition they were hoping for
EL in this case is estee laundryOh! I don’t think she realised the full impact of what she said not she might be throwing other influencers under the bus?
Additionally, in hindsight I feel there might have been an element of virtue signalling as she said it though ultimately it’s a good message - “ *I* turned down this campaign but I can see others haven’t so I wouldn’t trust them if I was you.”
Also, Estee Lalonde is the type to put very small ad signs or make them a lighter colour that are discreet so what the eff is she on about highlighting thisnot sure if she still does that, but I’ve noticed it from her in the past and that is equally as shady if you ask me.
I was wondering why and how Estee Lalonde had suddenly developed a moral compassEL in this case is estee laundry
Agreed, good for her for standing up on thisGood on her. I know it's a little thing and she took it down but agree with EllsBellsWells that she was almost certainly threatened to do so. Estee Lauder is absolutely gargantuan and have a whole team of lawyers. No match for BB if she wants to continue getting paid to vlog beauty products.
Which is total crap but unfortunately the reality.
As much as I criticize her, I empathize here and at least she tried to do the right thing. It might have been somewhat "see, I'm not like other influencers" (a Brittney thing) but I don't really mind, as long as she takes some sort of honest stand. Her criticism will have an affect. Rose Inc. is unlikely to continue doing this, at least not overtly and their PR team has a black mark against them, for sure got their hands slapped.
She's put the video back up but got rid of the offending sectionBB taking down the video plus the anonymous accounts of ex employees make Rose Inc look a lot worse. Good on BB for calling out unethical behaviour that violates ASA guidelines.
I do think ASA are going to have a swell time with this as it inadvertently implicates quite a few other influencers and their agencies.
I'm sure she did not realise what a significant disclosure it was, it was very brave but also perhaps career destroying?She's taken the video down ...
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