Guesstimate Ava May will just wind down. What’s the story with the jewellery charms???? It’s all too convoluted now, trying to do too much, needs to revert back to basics to build the brand again if that’s the plan. The amount of stock you need to be holding to fulfill all the different options is causing a huge issue I would guess. What a shame it’s gotten into that state but 500k in loans, how on earth did that happen with a new company!!! I would have to blame the lenders partly for being less than diligent. In relation to her fella buying the company’s dept , I’m pretty sure its a tax write off (I’ll stand to be corrected on that) so basically another company can off set their taxable income against the losses owed. Smart move if you can do it. I do feel she’s a very silly girl. She owns nothing now, it all hangs in the balance of the relationship which for me would be far too much of a weight on an established relationship let alone a newish one. Ive been there in a similar capacity, It changed the dynamics, and it can leave you guessing if they were 100% genuine in terms of feeling or just benefiting from it all.