She didn't build her business organically, she got there through Hinch, the Hinch trend had died a death and so did she, NS owns supplies for candles, he was only one of her suppliers, she changed to using all his oils and got no end of complaints about her stuff not being half as good as it used to be, she always used paraffin but then the uneducated fuckwits who know nothing about candle making pushed her to using a parasol blend, cause soy
which also fucked her up, she spent too much time on the Instagram lifestyle and relying in influencers to keep her afloat since Hinch got her own candles she slung AMA to the kerb and Hannah was basically left with that
twit Mario to keep her afloat hence the collapse and the shitey black diffuser. Which was another flop. Had she grown her business organically and got real sound customers through her products actually being good rather than people buying because Mrs Hinch recommended them, and then her hype died so did her business, that was her biggest mistake. .running with Instagram and the influencer lifestyle she even set up her own account,she should have stayed humbley in the background and bot going to the Beirut flat of Mario and getting pissed on insta, zero decorum she knew she was sinking long ago and both her and NS are using each other it wont last, and her products didn't match the hype after a while when Hinch moved on. So yea she reaped what she sowed, he's bought the business and when those two finish, she's more than finished.