It’s every other athleisure brand now. I wonder if the change was driven by falling profits tho (speculation) or simply pip trying to make something her own, sans Claire. If driven by falling profits then that makes better sense. But if she’s just ripped the guts out of the brand identity for no real reason, that’s fairly risky. Personally where I loved bold PE many years ago, I’ve now changed to prefer more muted designs, though I did still enjoy some of their stuff as accent type pieces? Haven’t really bought any PE for years though either way, and I’d probably not be running to buy it now when I already have my staple labels in that style (of the rebrand). We shall see