Influencers wants their followers (and I guess small businesses

) to believe that they’re friends, but all they’re interested in is the money. She’s right that most influencers are
holes. Hard and expensive lesson for Ash to learn.
I do think basic human decency would be to say thank you after that event.
When someone provides a service (much like an influencer providing content) I do think it’s normal to say “thank you for the opportunity, I hope we can work together again in the future” or something. If I’ve got customers/clients that I’ve worked with/for throughout the year, most of them do reach out around Christmas.