I've been following Annie since her first few videos. She has been a really good role model and a inspiration throughout the years.
I used to read her blog religiously and looked forward to every video she posted. I loved her fashion sense and her ability to turn something affordable into something expensive and classy.
I do really think, compared to many other influencers, that she is a good role model. She not a massive consumer, she didn't sell out like many other beauty yters and she stuck to who she was. Not everyone is extroverted, and that's ok. You can see the clothes and makeup she buys she genuinely likes and uses. I have seen her wear the same dresses, coats and shoes over and over again while many other influencers used to shill new makeup and clothing on a daily basis. Over the years she has earned my trust in the products she recommends as she barely took on sponsors or ads.
Unfortunately over the past year and especially in the last 6 months, I stopped watching most of her videos. If its not a fashion haul or a travel vlog I simply don't bother. To me her videos simply have no substance anymore. She doesn't care anymore and it shows...her videos used to be interesting and fun.
If she released a skincare brand 5 years ago I would have purchased every single item under the sun, just to support her. I did buy her first product because I felt she provided me with free content for so many years and she deserved that support. The mask was great but I just had no desire to try the face wash or repurchase her mask. While Mo tries and is active on social media; Annie just doesn't engage or inspire anymore. I think if it was up to Mo though they would have released quick and
crappy products but Annie is a perfectionist. In an over-saturated market, I think Annie was right to stick to her guns. Quality > quantity.
I guess I'll contribute to some of the gossip now and clear up some misinformation I noticed:
- Annie's family is well off (investing) and they seem to be associated with these circles. She studied in NYC and lived in the middle of Manhattan in a studio by herself, her family definitely supported her during this time which is fine. Her dad lived in New Jersey at the time and I remember they had a big house/backyard, she didn't share much though.
- Annie has clarified that she doesn't receive money from her family. When you are part of a successful family, the pressure is high to be "self made" and successful. If she was supported by her family she wouldn't have been shopping at H&M, Zara etc. and she wouldn't have a very small designer handbags collection either. She did say every designer purchase is a big deal for her. She also wouldn't have lived in Mo's tiny apartment either.
- When she broke up with her Dubai partner and moved back to Europe she was broke. She mentioned in one of her videos with Mo that she learned over the years to accept help, and not do everything herself. He said he helped her buy a car cause she couldn't afford one, and needed one at the time.
- Mo was a successful hairdresser and owned his own place and car. I wouldn't downplay this achievement, this doesn't fall from the sky.
- Mo has stated that youtube took too much time (which is does if you want success), its difficult to do if you are working full time as a hairdresser.
- I believe that Mo provided the initial investment into their business as Annie had no money saved (South Africa photoshoot). She had the brand and status but he had the savings. I am sure over this changed as her channel grew.
- I don't think Annie would have started this business if it wasn't more Mo. I think his anxiety came from launching their business. Mo has no safety net and the risk was very high for him.
- I once checked her Instagram when she started dating Mo. It was a fresh post (2 hours or so) and I saw someone comment called 'anniethecheater' and it said things like "Annie is a cheater", "She cheated on me in Ibiza" etc. When I checked back later the account and comments were gone. Maybe the ex was crazy and jealous or maybe she did cheat with Mo in Ibiza. We will never know.
- Annie has a video talking about her procedures she had done. I think she had way more filler in her eyebrows though; if she puts anymore her eyebrows will reach her forehead. She also did mention she wants to get a boob job after kids. I can understand now why she didn't share her story initially because she struggled to accept it. I am glad she owned up to it and allowed herself to be vunurable.
- The filter she uses on Instagram is so awful, she should really stop..she is a beautiful woman...
- She said that she really wishes she could share and film her family but its against their wishes. That's why she doesn't.
- I noticed that her highest youtube views are no WHAT I ATE today. Maybe she is posting based on stats but I honestly watched her due to her beauty and fashion. Everything else was complimentary.
- I forgot this girls name but she seems like the most basic beech (I know she is rich or w/e) compared to Annie. i find it funny that Annie included this in her Positano video. Annie talking to her and the girl rolls her eyes at her lol.
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- Annie has expressed time and time again that they plan to have children and get pregnant. Her eyes honestly light up when she talks about this and she seems more excited about this then anything else. I think she just gained a bit weight and is not as restrictive. I don't Annie would get her nails done if she was pregnant. Unless she is early..time will tell!
- To me, it honestly seemed like they are genuinely in love. I know they were initially (Maldives vlog) but ofc over time things get more comfortable/boring. So I am a little bit confused about the rumors here. Mo definitely hit the jackpot with her.
- Based on this gossip I found this on Mo's insta:
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Whether this is a friend or whatever, it just seems weird and inappropriate.
- I also noticed Mo didn't wear his wedding ring since their Honeymoon, but he put it back on for Dubai.
- Generally when Annie is so quiet on her platforms that's when she is going through something. I hope she is ok, she seems relaxed on her holiday..
Unfortunately..her content has become boring.. such a shame.