Also many rich people buy brands (clothing, jewellery, accessories) that many "average" people have never even heard of.
Of course rich people also buy the "common" brands, but being a label-
bleep and buying the most recognizable items of a brand for show has always been deemed tacky. If you happen to love the classy timeless look of a 2.55 that's one thing, if you're buying it so you can flash it around to show your "riches" it's a whole other.
Also carrying a 2.55 is yet still vastly different to Anna's tacky CC beanie with the logo visible from the moon.
Rich people buy Purdey tweed (and other brands) for their country shenanigans, it doesn't say anywhere "Purdey", costs a ton and the quality is palpable.
Rich people also wear D&G, but they won't be seen dead in the tacky D&G label on everything from head to toe.
By rich I don't mean the tacky crop of influenzas, footballers and their awful wives.
Compare footballers' WAGs to tennis players' WAGs, quite a difference even if both wear Rolexes. The tennis crowd will wear an understated Daytona or simple Oyster, the WAGs go for all gold with diamonds set in.
Louboutins are widely viewed as tacky (red sole seen as a hocker's signal).
Prince Charles has worn the same coat for 40 years now and has been made fun of for wearing obviously mended suits.
Bloody heck, prince Philip sent off his 60 or 70 year old trousers for repair, it was in the news recently
Exceptions are always to be found and confirm the rule.
Gucci et al. are a scam and it is fast fashion which just costs a tonne. If they had a set of items for every season of the year, made of natural fibres and sold that every year at a fair price, that would be sustainable, they could have trendy collections on top of that. But they don't do that, do they?
This year the push for those ridiculous mini handbags which don't even fit the average mobile phone in, what is that but trashy consumerism?
I can buy good quality handbags and clothes made of natural fibre made overseas (and even in Europe) under fair working conditions, I still pay obviously a few hundred for a classic/timeless big leather bag made in India or even made in Italy (and can find them half price in sales!!!), which should last me a lifetime and the quality is pretty obvious to anyone, doesn't take a trained eye.
Independant boutiques offer a better quality to price ratio than the big luxury brands and you get timeless clothing which often can have a unique twist and you can often find well-heeled people shopping there. Obvs the quality is good and it is affordable, not outright cheap though.
I find the big houses' shopping experience to be lacking often. Sometimes I just want to browse in peace and quiet and not have everything hidden from view and have to engage with a sales assistant throughout to pull stuff out of some backdoor and foster a "relationship" with a sales person so I have a chance at the "good stuff". Fck that.
I've watched a report/docu where they bought jeans in 3 price categories and did tests of harmful chemicals in dye and fibre as well as a stress test, the cheapest and the mid priced lasted the stress best, the cheapest had no harmful chemicals and was made of mostly natural fibre, whereas the most expensive costing a few hundred from a well-known brand failed every test it was subjected to.
So there's that.