It screams insecurity. As a general rule we shouldn't judge others on material wealth, it doesn't define a person. You couldn't take his living correctly advice at face value at all at all. Sometimes it looks like he's spiralling psychologically, but then we have these "honest" videos highlighting his struggles.@BigMavis 100% agree. He's always been like this, chasing the dream, talking the talk. When he got back with Rachel he was altogether a more likable fella, even if he was still a bit of a dose. But there was none of this Billy Big Bollox craic.
I wish it was all a joke or a business strategy but I don't think it is. People around him are possibly saying aw that's just Andy, maybe it is, but is he miles away needing help?