"All publicity is good" is so outdated these days. Bad publicity can kill a brand dead.
Some people have called him a marketing genius
but all he's done is hype up something to not only not deliver on it but to be as bad as the trolls. Getting attention by being a freak and making a tit of people is only damaging himself.
His reputation is even lower than it used to be, why would anyone buy his microwave meals after this? Brain dead Scottish huns couldn't even get them where they are.
He's still posting the same 2+ year old hype photos on stories. Maybe one week they made a lot of micro meals as places were trialing it and he pretends as if he's making that many every week.
He aint a entrepreneur, he's a very silly boy.