Amelia Liana

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I skipped through the majority of the vlog but I can't believe she hyped it up to just announce the name of a brand and take her audience through the branding. She wants everyone to follow the brand on Instagram and sign up for early access but no one knows what it is for! How stupid is that? Also, I am pretty sure Amelia did a poll about pre-ordering and early access and everyone pretty much responded saying they didn't want that.
 
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Having an ‘am I out of touch?’ moment - how is it a sensible strategy to launch the ‘brand’ without products, usp, target audience or any information at all on what this business does? Weirdest thing I ever saw.
 
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It is an odd time be launching a brand .. just after we’ve got into lockdown 2.0 but she’s done a much better job and came across passionate unlike Lydia Millen with her failed Globy launch. She doesn’t irritate me as much as the likes of ITF, Lydia Millen etc because she’s always had from what I get tell luxe in her life ...she doesn’t fake stuff -except her photo shop pics she’s still more real even though unrelateable so doesn’t bother me if that makes sense?

Anyway trademark is class 14 jewellery - I thought It would be sunglasses...she’s set up Lianni Ltd for this business....interesting there are a lot names out there called Raemi but the explanation behind the name was interesting.
 
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Where did you find information about Raemi as a trademark ?
Came here from the Lydiot Millen thread and kind of wanted to see what anti-Amelia had to say about this. I love talking about brand strategies and those influenzas' launch are forever a shit show for me. I liked Amelia story telling so I hope this is not fake hype for a basic fantasy jewel brand or basic made in China eyewear like all the insta entrepreneurs now...
 
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Anyway trademark is class 14 jewellery - I thought It would be sunglasses...she’s set up Lianni Ltd for this business....interesting there are a lot names out there called Raemi but the explanation behind the name was interesting.
I just looked this up too, you're right it's registered under jewellery.
 
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Wealthy people always protext that money, it's all sitting overseas or in some tax protected scheme or they're not doms. It is never taxed as an ordinary persons money is. There are always cries of how the aupwe wealthy would leave if they were taxes properly etc. The city in london has it's own laws etc. It's so shady.
 
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I liked Amelia story telling so I hope this is not fake hype for a basic fantasy jewel brand or basic made in China eyewear like all the insta entrepreneurs now...
Come on, we all know it'll be some cheap China shit grade jewelry, what else would it be.
 
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Interesting if it's jewellery. I got under the impression it would be some bedding because of the 'dream' theme, silk etc.
 
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Come on, we all know it'll be some cheap China shit grade jewelry, what else would it be.
I don't know, I have hopes she won't feed any more into fast fashion (likewise fast jewellery) and create something made in England, and employ proper jewel designers... Always going for the cheap assemblage fantasy jewels these infulenzas. It's like they're being given "The secret way of making money fast and easy as an influencer" book. "Pick your category and follow the steps : Step 1) Go on Ali baba".

So it'll be jewels with precious stones that have been energized in the full moon and stuff lol
So much for wanting to reset her life and not be superstitious anymore... Don't understand her rant then.
 
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Clear out your cookies you guys! And wipe your history prior to purchasing


Should i be anything else?
 
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yh i do too. And i feel she tries really hard to be funny.
 
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Maybe she got some ideas of niomi smart when they had that lovely lunch, (the one where they both saw who could eat the least amount of over priced pasta and bond over their fiancé s leaving them abruptly) well, this was when that mega house of skincare smart skin was launched with that amazing instagram hype strategy of... well i forget as it was so memorable, but lots of photos of nothing really. Maybe this for Amelia is for a dream catcher, or a perfume spray, a candle? or moon energised crystals etc.

I've already decided I'm not buying any of it.

(Soz Amelia)
 
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It looks just like Missoma that she used to shill 24/7. Predictable and boring just like her. Isn‘t the evil eye trend over? It used to be so popular 5 years ago.
 
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(not bashing the design that goes into it but let's be real, it's a bunch of fabric and hardware and to fabricate one of them is extremely low price, especially in comparison for what they sell them).
That is true. You mainly buy the brand, the history, the incredible knowledge of the artisans obviously which will always be la crème de la crème, and the stylist vision. But you can definitely find the same level of work into much more independent brands now, retailing for half the price. It's also only a matter of time till the Haut Couture houses catch up with the circular fashion movement, make it a trend, and make even more profit using only second hand or preused fabric and textiles...

You could clearly see the bad acting when "omg I had to have a little piece of chocolate there, in my stomach, cause I'm so stressed, gooosh". Whole rant sounded so fake.

Can we expect a predictable collab with problematic bestie Estee Lalonde ? Maybe she's got an exclusivity contract with Daisy though.

Looks like every single jewellery brand at the moment, and it's gonna be featured in magazines, and it's gonna sell. She might be an influencer but she's no more than a sheep copying what she already knows. This not jewel design, just assemblage.
 
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I find it so odd, her going into direct competition with bestie estee.... suits her style but I’d prefer something more dainty and less gaudy personally - I actually love the whole evil eye thing and am waiting to have my hamsa tattoo on my rib cage
 
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How disappointing. I actually adored Amelia’s jewellery when she started doing youtube years ago. It was really original for the time. Gold, daintly and with nice diamonds, evil eyes etc. She also wore some nicer designer pieces by cartier etc. as well. I remember being really “influenced” by her as I also love jewellery and she really wore different pieces. She should have started this line 5 years ago. This is so passé
 
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It's so weird that she'd release a jewelry brand that's in direct competition with Estee's. Don't these women have any business acumen?!
 
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