So, Helens mate, 40notfrumpy, is asking her followers to complete a survey on behalf of a major retailer who she’s working for to look at reducing waste and only supply clothes people really want. So it’s meant to be about sustainability, which is a joke. She’s as bad as her mate 40plusnotgivingupyet with regards to constant swipe ups, ads and try ons, receiving gifted clothing etc. She, along with Helen, are actively encouraging followers to buy more not less. I mean, how many dresses/ T shirts/ etc does one person need? Really hypocritical for her to be addressing that we need less waste in the fashion industry whilst always encouraging others to buy the clothes she shows off. These influencers are a disgrace - they only think about the money they are getting paid and certainly not the effects on the planet. BTW her #ad is hidden amongst the other hashtags, so it’s not immediately clear it is an ad - I think that’s also a bit misleading.