A reminder that Ruby's incredible lack of marketing skills don't begin and end with her nails, here's how she chose to show of her latest Depop item for sale - a grey skirt from (you guessed it) Miss Patina:
First up, there's a blurred photo of Ruby wearing the skirt while recreating the Arthur's Fist meme for some reason:
The focal point of the photo isn't the skirt that's for sale, it's the dog's butthole. Because if there's one thing that convinces a reluctant buyer to drop down cash for a skirt, it's seeing a canine anus.
Next, a photo of Ruby rubbing the skirt all over the filth and grime of the ashy, dirt-laden fireplace hearth.
She obscures 40% of the skirt that's on sale to provide an element of mystery. Prospective buyers may wonder, "What does the pattern on the skirt look like?" or "Wait, is the dingy fireplace included in the sale?"
Then Ruby offers up a photo of herself wearing the skirt on the most overcast day possible for the worst natural light. The skirt has clearly seen different seasons, countless cities, many adventures and has infinite stories to tell. The one secret it won't share is what it actually looks like.
And finally, the clearest shot, in which we see a little more of the pattern. It's a teaser trailer to the feature length experience that the skirt's owner will get once they click 'Buy', wait several weeks, email Ruby to see when delivery will be, and - after many long, flowery emails in which Ruby talks about herself a lot but sheds no light on your late parcel woes - perhaps get to see the skirt in person one day.
Because Ruby's incapable of refraining from making everything about herself, 35 words of the 61 word item description (57%) are an irrelevant aside about her wardrobe habits that have no actual bearing on the item she's selling:
"Grey poodle skirt from Miss Patina (small) with black embroidered cats.
I bought this nearly two years ago (since I have a burgundy one from them which I love) but I just don’t think grey suits me and so I haven’t worn it all this year. It’s still in perfect condition and is a well-made, versatile, vintage, preppy, unique piece 🤍"
I've said it before, Ruby, I'll say it again:
Buyers need to see one or more clear pictures of the current condition of the item they're potentially going to buy, along with a short description of brand, size and its condition. You can also include additional promo photos of the item from the website you bought it from. That's it.
They do not need a photoshoot of yourself in which the listed item is barely visible, or a blathering tale about your favourite colour and season. Save that shit for your diary.