I don’t know why I am shocked at James shoving his hand in the baby photo.
@gigglebixs it’s hard to tell if he is a narc or low self esteem isn’t it.
It is her channel and she is the brand. He MUST know this. She lets him in on stuff to make him feel included. That’s it. He knows he would never have a following if he was doing it himself so he is just encroaching into her already successful online space and probably pats himself on the back for his contributions.
A lot of “influencer” type couples work together but MOST will have one person as the face of the brand and the other (usually the insta hubby) working behind the scenes in say the editing or financials. There is literally no need for him to be taking up so much screen time on her brand.