I do genuinely wonder who these women's fans are now. I'd followed Anna, Lily and literally a *couple* of these other influencers since about 2010. Never paid much attention to the YouTubers (Zoella etc) as I always found their content super patronising and vapid, but at least the bloggers would write articles and share recommendations which made my weekly trips to Boots more interesting when I found one of the lipsticks they were gushing about. I enjoyed their fashion, and although the Whistles stuff was slightly out of my budget at this point, I still stretched to afford a few pieces so I could feel like I was a successful, London based young woman (lol) even though I was earning £21k in a shit PR job.
I remember always being annoyed with the amount of stuff they were gifted - which they never disclosed, so I couldn't understand how they could afford such nice stuff. This was before the huge number of ads started coming, but I accepted that as they were "full time bloggers" they were trying to make a go of it and it was part of the deal for the content I enjoyed. I think I gave up on Lily around 2018, around about the time she started complaining about everything and not acknowledging the incredible amount of privilege she had. Anna lasted slightly longer with me, to the point I actually attended one of her book events, but shortly after that, in about 2019, I lost my patience with her as she just suddenly struck me as fake. I don't know what it was, maybe I was angry she never replied (or even read) a single message I sent her, but having followed her for years and enjoying the fashion content, I realised her opinions WERE being bought by whoever she was working for. One time she recommended a £150 Steamery steamer which I saved up to buy and it was the most expensive piece of crap I've ever used - it was useless. A couple of months later and there she was using a Phillips steamer and saying that she even took it on holiday with her she loved it that much - the Steamery she'd *loved* was never seen again.
I don't know who still follow these women and why. I don't know why more of us haven't woken up to influencer culture - these women honestly have nothing thoughtful to bring to the conversation and their ethics are incredibly questionable. The only woman I've seen who is an original blogger and still worth following is Kristabel Plummer. She's intelligent, thoughtful, personable, fashionable and kind and HAS OPINIONS. We're 30+ year old women now. I'm the same age as Anna. Anna and Lily's fans must love an echo chamber if they can stand to follow these two any longer and I think they should look really closely at themselves for why they still blindly follow women doing absolutely nothing of value in the world.