i think Anna is basically a total vanilla. She likes routines and mainstream things. She was into make up and fashion, into healthy eating and sport, planning and renovating, jumping on to the property ladder and starting a family. Pretty much the normal stage’s people go through from 20-30. Being so ordinary was her big selling point.
She is probably not very confrontational and has a happy disposition (or had. After moving this seemed to change rapidly). She was lucky the mainstream style suited her extremely well when she started out and her purchases/sponsor partners fit mostly financially to her audience. Wearing the same 5 Whistles blouses for two years (not cheap but also reasonable priced) is much more relatable than buying £300 Chloe boots only to wear them for one season - never to be seen again. Now, her content resolves heavily around overpriced items that don’t even make her look nice anymore. The beige/yellow/brown is tricky for many white people. If you are not graced with a perfect rosy porcelain skin (and most aren’t) you just look like you have been locked up in an Victorian asylum for decades or are straight out of an workhouse. The massive eyebrows, strange poses and open mouth grimaces do the rest. Combined with orthopaedic fashion that makes you look like you are literally wearing layers of potatoes sacks (because all those rustic, natural fibres) for several hundreds of pounds. This has basically ended her option of being a fashion or make up person. If she stayed with what flattered her, she would be less fashionable but look pretty and could argue she had found her style.
Her flat renovation was good enough content with clear ideas about reselling and budget decisions. Their decisions around the mouldy mansion (what’s up with the snails in the kitchen nowadays by the way?) are mostly strange. Buying an older house has its unique challanges. It could have been great, relatable and relevant content. Slow but constant Reno content (you know have the better windows even if it will make other stuff take a back seat), DIY, some bigger jobs with Westelm, F&B etc. could have made a monthly video easily (and just think about the affiliate links). Throw in a weekly meal plan/prep and a weekly beauty/fashion segment (empties, what I use atm, week of outfits, good dupes for expensive coats/bags, favourite make up look…). Even a weekly Mark garden segment with lots of DIY, planning, seed starting, planting, harvesting, composting, chickens (?) would have worked. Gardening/Homesteading and batch cooking is a huge topic on YT atm. I don’t think Anna is doing a bad job around her son though. He is even more present in her content than I thought
and I think it’s good we don’t hear much about him. I love pregnancy/baby/family content but I have no problem when people decide to be extremely private about it.
But with all of the above, most of it easily to be pre produced, she could bring out daily Insta and weekly YT content easily without both having to work more than 2 days a week AND still be somewhat connected to her audience.
I liked her content for the longest time and was happily influenced by some of her choices 5 years ago (even though never through affiliate links, with some reading up, it was always clear they are actually pretty sneaky in the long run). We had a very similar, mainstream path through the years (as have many for the big milestones) but what she represents now is so far away from anything that entertains or inspires me- I had to unsubscribe on all channels. Because every time she posted it was just irritating.