Unpopular opinion but I don’t see anything wrong with throwing yourself a baby shower. It’s a lot better than putting the burden on someone else anyways especially since Zoe and Alfie are rich millionaires. I was watching Jenn Im’s vlog and she organized her own baby shower as well, it’s not that uncommon these days. Also, this isn’t to defend Zoe but your first pregnancy only happens once in a lifetime, of course she’s going to make a big deal about it - to me that is not attention-seeking or self-centred at all. Although I have never been pregnant so maybe my point of view is different from those of you who are mums.
I'm a mum and I actually think baby showers in general are rather tacky. It's nice for people to give you gifts for the baby or you as a prospective parent, but it's never sat right for me to
force people to give gifts. Especially when you consider, as you say, Zoe and Alfie are rich millionaires. Since she's been pregnant, they have both been transparently begging businesses (even local small businesses) for freebies they could easily afford.
It's a weird one because the way Zoe worded it, they were having their last party before they have a baby. That sounded like a gathering with friends and family, no mention of it being baby related. Now it turns out to be a shower.
I don't have a problem with people organising their own baby showers but these two doing it with everything probably gifted and an #ad or two thrown in as well as getting extravagant gifts from guests? It's just naff.