Just coming on to say wtf is this Lush campaign about? There are so many things wrong with it?
Firstly - how can this have been ‘two years of work’ - it’s a bath bomb and a video about taking a day off social? What is with Zoe and Alfie’s obsession with every thing they do being 2 years, 5 years, whatever in the making? Just the lamest attempt to make themselves sound busy and important.
Secondly - how does the bath bomb connect to the digital detox campaign?
Thirdly - the concept of the digital detox is hardly anything original is it? I mean it’s a decent enough thing but it’s been done to death. Fine to do - but not really groundbreaking in any sense.
And finally - what exactly has Zoe even brought to the table with this. How can she call it hard work? Doing what, a few bits to camera and sitting in a meeting or two to pick scents for the bath bomb?
The whole thing just seems really random and irrelevant.