I see this is an old thread but I just stumbled upon it because I was considering buying some of her products. My dad has quite a severe case of psoriasis and has damaged the skin on his legs by using a steroid cream treatment for too long. I was very much hoping Zoe Bee creams might work for Dad, but have become increasingly suspicious that the hype is BS, for several reasons:
1. Zoe posted somewhere about her daily skincare routine, and stated that she double cleanses. “Double cleansing” refers to the practice of using an oil-based cleanser followed by a water-based one (or the other way round; I can’t remember which). However, Zoe mentioned the two cleansers she used, and they were both oils. It appeared she thought “double cleansing” simply meant “cleansing twice”, and that got me questioning how she would have the knowledge to make these miraculous creams if she could make that basic of an error.
2. When I ran out of moisturiser a couple of years back, instead of buying a new one I dug out an old tub of Shea butter from my bathroom cabinet. I loved the rich, luxurious texture and how I only needed to use a teeny bit, otherwise my skin would be super greasy. Seeing all the comments that Zoe and her customers would make about how “you only need a small amount because the creams are very rich…” made me suspect that they are essentially just Shea butter with a few drops of other ingredients. In which case, the “miracle cream” stuff seems a little suspect, because shea butter isn’t a cure-all for skin complaints.
3. I’d always questioned why a skincare product would contain amethyst or rose quartz, but I thought hey, no big deal, some very sensible people I know believe in crystal energy and other stuff I would characterise as “woo”. When she introduced her Queen Bee cream by talking about the supposedly amazing Swiss apple stem cells it contained, however, my scepticism increased. I looked up apple stem cells and there didn’t appear to be any good evidence supporting the idea that applying them to the skin has any benefits. I began thinking that if her creams were so effective then why did she add an ingredient that sounded impressive and science-y but was probably useless? Were all her creams, all her ingredients, similarly just smoke and mirrors?
4. One thing that had impressed me was how her skin always appeared to have this beautiful glow. Call me naive if you want, but I thought it was all real and natural, as she seemed to position it as the result of using her creams (“that Zoe Bee glow”). However recently she posted a video demonstrating how her morning makeup routine creates the “glow” effect. I guess I can give her credit for finally being honest that the glow shouldn’t be attributed to her creams, but it struck me that the products she was using didn’t appear to have similar “caring” credentials to her own brand (plastic free, vegan etc), and even if they did, she was using a lot of products just for one aesthetic outcome. The video just seemed like a window into a disconnect between the professed “natural, Earth-friendly beauty” values of her brand and the reality behind the scenes.
Maybe that last point is a little harsh. I dunno, maybe everything I’ve said here is a little harsh. Maybe the hype is real. I am just inclined to be extra sceptical given the price point of the product. If her creams were £10-15 a pop I’d have bought one by now, without even caring if they were mostly just Shea butter and pseudoscience, since I love using Shea butter on my skin anyway. It’s the big claims and the big prices that have made me think twice.
Edited to add, for anyone who’s looking for an alternative to Zoe Bee, Facetheory products tick the vegan and minimal plastic/eco packaging boxes.I’ve just started using one of their serums and I am blown away by the result. My face is so soft I can’t stop touching it (ironically this will almost certainly lead to a breakout!).