Good question, one of my best friends works in industry so I view it from what she's explained to me. Yasmin has a really large following, on a similar level as girls who have been influencing for years think Kate Hutchins, Freya Killin, Nadia Anya etc etc. But she has only been doing it for a small amount of time, and her following grew exponentially from being on the explore page and not from working her way up with brands. As such she has no brands that she has worked with for years and shown that she uses eg. Molly Mae worked with PLT pre love island, Kate has worked with New Look for years. Its all about authenticity. This is where Yasmin is going wrong and I mean about staying in a lane.
Her following grew from her zara try ons, that was all she was doing and so a large percentage of her audience is looking to her page for that price range (yes there are people following also with bigger budgets not disputing that at all). So when she's showing expensive brands, like patbo and alexandra miro that doesn't appeal to a larger percentage of her following.. so she doesn't have influence for those types of brands really. Noorie Ana is a really great example, she started in the pandemic and only has like 100K followers yet because she started out on youtube talking luxury from the start thats her lane. She did some work with missguided at the start, but because her style is that classic elegant look it worked.. and she actually stopped working with them a while back. Now she works just with the higher brands, for example she just put an alexandra miro dress on her feed. Her following is a fraction of yasmin's, but her's is a luxury following so she has an influence for that level of brands.
Yasmin working with In the tit makes more sense for her own following budget wise, but because she never wears that brand and just buys expensive dresses and trys to portray luxe lifestyle.. it feels really inauthentic and a cash grab (which it is). This hurts influencers in the long term and she's only just starting. Molly Mae is also falling into that category now, she only wears designer and has a stylist.. and only wears PLT when shes paid too. She's lucky most her fiat 500 following are young and not switched on, but older followers have definitely all noted it. Molly tags designer brands alot when she's wearing them, but the brands won't touch her. She's from reality fame, her following is not geared towards luxury at all etc.
Another problem is the photoshopping, Yasmin has great body but her face is not really photogenic.. Luxury brands want natural beauty, thats why Kate got that tag heuer partnership because she is naturally very pretty.
Yasmin is now going to fall in same area as Lorna (not so) Luxe, an awful place to be really. In the tit collection, wore with designer bags shilling any makeup or tanning brand on stories. The quality is so bad with ITS and such, I don't know how she can recommend it when she knows that a good quality piece looks like. Even that first dress she's shown, the lining of the dress is not the same as the pattern of the dress, its just white which is a really budget look and a cost cutting method. I bet it looks worse in person too, not something you'd wear to a Mayfair restaurant or on your holiday to a 5* resort.. its not genuine. Hope that explains it (and to Yas too hi hun x)
you can tell this is a white woman who is simply just tanned from the sun or fake tan. It’s not paired with certain hairstyles, makeup looks or cosmetic procedures to be considered black fishing
