I enjoy seeing THEM being embarrassed that they’re on itIt's embarrassing all the oap infuencers on the wrong side of 25 jumping on it
Lydia Millen is the perfect example,
she doesn’t want to be on there, she’s made it so obvious she doesn’t feel comfortable there, she knows it doesn’t “fit her brand”
BUT she’s prepared to embarrass herself by trying to fit in with the teenagers and their routines/skits because she’s scared it will overtake Instagram and she’ll miss out,
she’s the poster girl for influencer FOMO
and the fear of being irrelevant on a popular platform is so obvious.