I do not knit ( I crochet for stress management), but have been looking at opinions of his work of the reddit craft subs. People seem very split on if he is a good knitter or not, pointing out how good some elements of his work are, but also somethings that he needs to work on.
This would not be an issue if he portrayed himself as an enthusiastic amateur or hobby knitter. However, he is selling books on how to knit, and knitting kits.
People are also annoyed at how expensive his knitting kits are, £90 despite supposedly being for beginners.
And the fact that a lot of his knitting pictures double as weird thirst traps.
....
I agree with comments about his outfits. He always looks like a child playing dress up in clothes to big for him. Nothing wrong with flamboyant outfits, but you need a certain type of swagger and charisma to pull them off and he just doesn't have it.