The lion depicted on the front of Lyle's golden syrup and black treacle tins is actually
dead, not just lying down napping!
Mr Lyle was very religious and based the logo image on the biblical story where Samson killed a lion, tearing it apart with his bare hands. Bees (also depicted) then used the lion carcass as a hive and produced honey inside it....hence the strapline underneath, "Out of the strong came forth sweetness."
Also, am I the last person to discover that the mountain on a Toblerone has a bear on it? (The famous bear of Bern, Switzerland, apparently.) How have I never noticed?!
