If an instagrammer is working on a paid partnership with a brand for example Matalan, and then post a photo maybe a week later wearing the same clothes they were paid to advertise through matalan, do they have to declare that these clothes were part of a previously paid partnership?
Same applies to furniture received from John Lewis partnership - if you post pictures of your home that show these items should it all be declared and made transparent? Can’t find theASA guidelines on this.