There is another article in the Daily Fail, this time about a letter they sent to a school boy about mental health.
So this letter article, then the vigil visit, then two Mother's Day posts on Insta... It's quite a lot. Is there usually this much in the press about them?
They have definitely stepped up their PR in response and have been busier this week than the last few months.
No one dispustes that Kate's feelings and visit to the non-vigil were insincere, I think the story shook every woman (esp as the murderer is someone we should be able to trust - a policeman) and made us think again about the state of our society.
Nonetheless it is a convenient PR excersize and KP would've made sure that the press eventually got wind of it if no one from the site had posted about it first.
They're not stupid and know what needs to be done, the interview was helpful and damaging towards the Windsors and they have to act on it.
She should have worn a mask, there were too many people too close together, even being outside isn't fool-proof protection, but her not wearing a mask makes it 100% certain that it's seen she was there.
She'd have 1, 2 at most, RPOs with her.
If only 1, that person was nearby. If 2, one was nearby and the other at a safe distance.
This is their typical PR rota, who's been watching the Windsors for longer than H&M's wedding will recognize their type of PR response.
And with this non-vigil it is also a bit of a response to M throwing K under the bus back in the day for not being feminist enough (their "fab four" joint panel and only joint interview to date, the week before there was the movement of metoo supporters wearing black to the red carpet, it was BAFTA week and K wore green, M spoke about this on stage and said women must support women and set a sign and K nearly died on stage.).
Photo-ops, pap pics (which they never ever allow, so when they do happen you know they have been published either 1. with KP consent or 2. because the press is pssed off), engagements, social media posts, involving the kids and reminding people of Diana, leaks in the press ("sources say/claim").
Of course her sons are allowed to grieve her and keep her memory alive, but they have both used her for their convenience as well over the years.
It is good old, reliable, same as ever Windsor PR and for those who have followed for a long time easily recognizeable.
To those who haven't followed for too long it is easy to say it is cynical to call it PR and these posts may seem heartless, but when you follow them for long enough, watch various docus and see and read what their former PR people tell you they did, it is easy to spot and see it for what it is.