Unfortunately the fitness/wellness industry is wildly unregulated. Hence why they can sell skinny teas and lollipops and all sorts of useless tit. He makes fun of that stuff, but also uses it all to his advantage by getting away with a lot of nonsensical and over the top claims himself.
This is something that really needs changed because it is health and wellbeing. It's dangerous to allow any old clown to be dealing with people's mental and physical health when there's no one to regulate them. It's a free for all which is a shambles and really needs somethi g done about it. This idiot is case in point.
^^ just to add to previous as it wont let me edit.
It's especially dangerous when every member is in close contact with the owner of the company, who choses to humiliate, insult, bully, pick on, single out members publicly for the whole world to see.
He can dress is up with phrases like no nonsense, no bs or whatever term he choses in an attempt to manipulate it into something less horrendous, but it doesn't take a massive amount of intelligence to see something which is staring everyone in the face.
He's been watching too much of Revenge Body and wants to be like the trainers on there who have a realistic no nonsense approach, but these people aren't treating the folk they're training like absolute
rum. No nonsense doesn't require humiliation and bullying.