I think the lifestyle section of the guardian can be very poor. The long form articles are mostly ok but their fashion and beauty is woeful. I know that those section get the most clicks and fund the proper investigative journalism stuff, a lot of which is very worthwhile.
I think because there business model is completely free there’s a lot of pressure to keep pumping out clickbate lifestyle stuff but try and give it an investigative journalism spin. Because it’s the guardian and they want to be perceived as better than all the other clickbate muck online. While profiting from 200 word nothings with 20 adds.
Issue is that anyone with a passing knowledge of the subject will write a much better 200 word comment. Then comments under the few articles they allow them on are often much better and hold peoples attention for much longer.
Tattle is all comments. They know a significant number of their own readers prefer comments over articles.
I think sites like tattle go back to an earlier version of the internet that was more discussion based and less image focused. I’m judging other commenters here based on what they say, not their pictures or bylines or how well they’ve crafted their
brand