I've been following this case for a while. He has been very badly advised. I have never known anyone with so much evidence against them to plead not guilty. I have a bg in the probation services, and a solicitor with half a brain would have advised him to plead guilty. Thus would have kept the case at at mag court where a fine and community service would have occurred (most likely), and everything finished with.
I assume he can't state the word "guilty" for the sake of his 'career', however this is going to effect him deeply in the long run.
Furthermore it is now at crown court and the apogee of the punishment when he is found guilty will now be far more extreme because he had pleaded not guilty and took it to a trial. A custodial sentence is the highly likely outcome now (unless it is suspended) and an extremely hefty fine if that is the case.