Sophie Cachia #4 Spreading Lies in 3 Shades of Nude

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Msoscyq

The branding for Aisuru (can't be bothered looking up the spelling) is so bad. The colours and the font do not reflect a cosmetics brand at all. Is it DIY or a Fiverr job? How can a professional CEO get it so wrong?
 
Reactions: 12

Limpy Love

I dont know a thing about website design or products launches but it just looks like a total clusterfuck to me.
Also, wouldn't there be a better alternative colour that could be used other than brown to describe a product?
 
Reactions: 8

screenfreelookatme

Msoscyq said:
The branding for Aisuru (can't be bothered looking up the spelling) is so bad. The colours and the font do not reflect a cosmetics brand at all. Is it DIY or a Fiverr job? How can a professional CEO get it so wrong?
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I think she’s going for edgy and gender neutral. But most high end cosmetic brands have gender neutral branding anyway
 
Reactions: 7
F

finelines

Msoscyq said:
The branding for Aisuru (can't be bothered looking up the spelling) is so bad. The colours and the font do not reflect a cosmetics brand at all. Is it DIY or a Fiverr job? How can a professional CEO get it so wrong?
Click to expand...
I work in a high school. Year 10 Media studies students seriously do a better job
 
Reactions: 17

Chompers Chompers Chomper

It's honestly like Year 11 Business management where you have to develop a product and sell it to see if you can make a profit - with about the same amount of tech skills on the website. It's farcical.
 
Reactions: 16

Broken Veneers

She showed us a warehouse full of the products - why not start selling tonight before people think too carefully about the products (all 3 of them). No one expects them to be shipped until Monday anyway, she's not Amazon

Sophie Cachia
Australian Survivor
Then There Was Her
Aisuru
 
Reactions: 15
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floppysoppy

I think we all expected the product would be a flop, but I'm very disappointed in the packaging. A small reusable calico bag would have been much more woke and in keeping with the supposed brand ethos. The house might be on the market before they even get to move in. Girl will be losing money on this gig
 
Reactions: 16
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Capt.Quint

Ai…can’t believe that’s it. Lols. Plus with Cachia active wear, you can’t purchase the T-shirt and short set in seperate sizes. They have to be the same size. All for inclusivity, Soph? But my top is bigger than my bottom…
She’s making her true self clearer each day. And more and more people can now see it too.
 
Reactions: 12

savefloss

Beige Mama said:
Curious to see what happens with this brand!
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I’m predicting a similar fate to Fairymagic. Will sit in a warehouse til every last item sells. Effort to actually sell will slowly diminish until one day it magically disappears from her Bio link and is never spoken of again
I’m also living for all the legit influencers posting the Mecca lipstick promo pack smash box. Massive contrast in professionalism and product marketing
 
Reactions: 13
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horseteeth

What!!! No way?! It’s 2022 how is having to buy things in sets, still a thing!

You can add @travelwithus to the disappearing ‘businesses’ by Sophie Cachiashaw
She’s a joke
 
Reactions: 17
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finelines

Let’s see who will be the first influencer or WAG to post a freebie. Surely no one will
 
Reactions: 7

screenfreelookatme

I wonder how quickly you’d get blocked for politely telling her that “nude” is not an inclusive descriptor?
 
Reactions: 20

GemmaBish

Can we change the title to Sophie Cachia #4 Australian Survivor Then There Was Her Aisuru ?

I hope the warehouse doesn’t get too hot and all the lipstick melts!
 
Reactions: 9
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Cantstop

What's the point in having inclusive numbers for the products but then describe the colours in brackets next to it..?? 1. (Pink nude) 2. (Staple nude) 3. (Brown nude)

*Facepalm*
 
Reactions: 16

BeachBaby

screenfreelookatme said:
I wonder how quickly you’d get blocked for politely telling her that “nude” is not an inclusive descriptor?
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Even if she had 3 levels of "nude" in different depths to suit different skin tones but to me they look like pinks and a brick-red.
 
Reactions: 5
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