And just, for one moment going back to Jackie Weaver. The same Jackie Weaver (who everyone is very fond of) who gave a semi defence/justification on Talk TV yesterday - something has been troubling me about that link (showing she had done work for the Essex facebook page - and therefore likely knew Simon and Kirsty - but didn't mention it when interviewed).
Here's the link again
90 likes but 80K+ reach. There's something in here isn't there about "ratios" isn't there?
I am not facebook expert at all.... but an idle google suggests that a good "ratio" would be as follows:
Answer (1 of 4): As an admin of 5 Facebook pages with more than 25k likes (all organic likes) I can tell you that it’s a data driven metric and it depends on a lot of factors, including time of your post, local / national / global events etc. But realistically, if I were to be measuring quality ...
www.quora.com
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There are plenty of examples of "influencers" having been found to have amassed followers by, for example, buying them. I don't think for one minute that this is what has happened with the Essex pages - but I do wonder how the followers were acquired. And even if they were engaged (they obviously were not - based on this post) - some kind of geospatial analyisis of where the followers and engagements were from?
The comms team at Essex County Council would have known about all of these analysis techniques but the two functions seem to have been kept apart and I have seen no reports published that describe the geographic reach or the broader effectiveness of "engagement" leave aside the economic evaluation detailing the 500K spent on Simon - and more on others (yes, as LG hints - if you trawl through the spreadsheets you see evidence of others too). The evidence of capmpaign effectiveness seems entirely to be about physical mobilisation - "about 450" for example, but moblisation of people and volunteers was something the wider public sector was doing anyway - NHS, local councils, voluntary sector. Was O'Callaghan, in some way, trying to credit facebook, and in turn herself and Harris for all of this? It's notable that nothing like as many followers have been created in Suffolk - or is that just becuase of fewer "activations"...?
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Of course!